Jiugui Liquor is a core baijiu subsidiary operating under the parent specialized line COFCO Group. The company is recognized as a national key leading enterprise in agricultural industrialization and as the largest industrial enterprise in Xiangxi Tujia and Miao autonomous prefecture.

Founded in 1956, it was listed on the Shenzhen Stock Exchange in 1997 and incorporated into COFCO Group's integrated management system in 2016. Covering a land area of 1,266 mu (84.4 hectares), the facility boasts an annual koji liquor production capacity of 12,000 tonnes and employs nearly 2,000 staff members.

The complex building serves the Daqu Production Project.

In 2025, the company signed an agreement with the Xiangxi Prefecture Government and the China Alcoholic Drinks Association to jointly build the China Wine Valley, a characteristic production zone for world-class spirits, fostering an integrated industrial ecosystem covering production zones, brand development and cultural tourism.

In December of the same year, the Jiugui Liquor Ecological and Cultural Park was designated a national 3A-level tourist attraction, marking a landmark breakthrough in its liquor tourism business.

Jiugui Liquor is a leader in cultural marketing for China's baijiu industry, recognized as the pioneer of cultural baijiu and the originator of cave-aged cultural baijiu. The company also initiated the national standard for Fuyu Xiangxing Baijiu and introduced pottery packaging for baijiu.

Jiugui Liquor is supported by six core competitive strengths: unique geographical conditions, distinctive ethnic culture, original packaging design, pioneering brewing techniques, the unique harmonious flavor profile of Fuyu Xiangxing baijiu, and scarce cave-ageing resources. The company has built a comprehensive product portfolio comprising the Neican, Jiugui, and Xiangquan brands. It stands as the undisputed leading brand of Fuyu Xiangxing baijiu in China. Both the Jiugui and Xiangquan trademarks are recognized as China Well-Known Trademarks.

A full panoramic view of Jiugui Liquor Ecological and Cultural Industrial Park.

Jiugui Liquor is certified as a product protected under the National Geographical Indication. The enterprise holds exclusive intellectual property rights to draft and formulate the national standard for Fuyu Xiangxing baijiu. It reserves more than 50,000 tonnes of base liquor and has abundant stocks of cave-aged vintage liquor from multiple years.

In 2025, the company posted operating revenue of 1.11 billion yuan ($163.5 million), with a net loss attributable to shareholders of 33.95 million yuan. Business operations showed signs of stabilization in the fourth quarter of 2025. The company returned to profitability in the first quarter of 2026. Channel inventory continued to decline, and end-market sales gradually improved.