Qianzhou Ancient Town in Jishou city was built during the Hongwu period of the Ming Dynasty. There are currently 52 protected historical buildings and characteristic residential buildings in the ancient town, including 1 national cultural heritage unit Qianzhou Confucian Temple and three provincial cultural heritage units, namely, former residences of Luo Rongguang and Yang Yuebin, as well as Jiufu Hall.

"Over 1,000 ancient residential buildings and old buildings have been renovated, but the original layout, and street system of the ancient town have been preserved," said Xiang Qian, deputy general manager of Qianzhou Ancient Town Tourism Company, adding that starting from the autumn of 2022, a constant stream of tourists visited the city. It received 106,000 tourists and achieved a revenue of 6.01 million yuan during the May Day holiday this year.

Qianzhou Ancient Town also provides a cultural platform for cultural landmarks such as the Xiangxi Cultural and Historical Bookstore and the Banmu Fangtang Art Space. Various cultural salons, poetry recitation, and guqin performances are available. The cultural exhibition spaces, such as the Miao Cross-stitch Exhibition Hall, Ye's Tujia Brocade Weaving, Xiangxi Folk Pottery Art Museum, Xiangxi Miao Painting Experience Museum, and Miao Silver Forging Art Exhibition Hall, attract tourists from all over the world to experience and purchase intangible cultural heritage creative products.

Nowadays, dressed in Hanfu, tourists can walk along the Wanrong River, climb the gate tower, and take a cruise on the Wanrong River. There are 410 shops in Qianzhou Ancient Town, with cultural shops accounting for over 65 percent. At night, tourists can taste tea, delicious food, and wine.